Gundam Evolution

Estars ran the launch influencer campaign for Gundam Evolution — Bandai Namco’s first-ever free-to-play, 6v6 hero shooter, built on the Gundam franchise — as a production partner subcontracted through the agency Kanarey. The multi-month program spanned roughly nine months across the launch window, engaging top streamers, YouTubers, and TikTok creators to put the game in front of both shooter and Gundam audiences across livestreaming, YouTube, and TikTok, timed to the game’s launch and its live-service seasons.