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COMPETENCY

Creator & Influencer Marketing

Estars builds creator-led campaigns and live events around the talent an audience already follows. We match creator and talent rosters to a title’s demographics, produce the content and the moment, and run the campaign against hard targets — CPM and CPI goals with attributable installs.

The work ranges from launch campaigns for major publishers to creator-owned live properties.

What we deliver

Creator strategy and roster matching
Campaign concept, production, and delivery
Creator-led live events and shows
Performance tracking against publisher KPIs

How do creator campaigns for game launches get measured?

Against the publisher’s acquisition targets — impressions at a CPM goal and installs at a CPI goal, attributed to the campaign. Estars has run launch campaigns for major publishers on those terms.

Can you build a live event around a creator?

Yes. Estars produced the first live editions of NICKMERCS’ MFAM Gauntlet, a ticketed stage show streamed on UFC’s official Twitch channel.

DLC Campaigns Ring of Elysium Tencent

Ring of Elysium Amazon Cup

Estars produced the Ring of Elysium Amazon Cup finals, a Tencent × Amazon GameOn battle-royale competition featuring top streamers like Shroud and Forsen, staged at PokerGO Studio in Las Vegas with a $60,000 prize pool.

Brand Integrations Conventions Creator IP

NICKMERCS vs TimTheTatman (Live from UFC:X)

Estars produced the first live edition of NICKMERCS’ MFAM Gauntlet — a ticketed, stage-based show set inside the UFC X fan experience during UFC International Fight Week and streamed on UFC’s official Twitch channel.

Conventions Creator IP Nickmercs

NICKMERCS vs SCUMP (Live from UFC:X)

Estars produced the two-day MFAM Gauntlet live inside UFC X during International Fight Week — featuring NICKMERCS vs SCUMP EA SPORTS UFC 4 main event.

Bandai-Namco Creator IP Game Launch Campaigns

Gundam Evolution

Estars ran the launch influencer campaign for Gundam Evolution — Bandai Namco’s first-ever free-to-play, 6v6 hero shooter, built on the Gundam franchise.

Activision CoD Mobile Creator IP

Call of Duty: Mobile

Ubisoft’s first public reveal of XDefiant — a full studio broadcast that introduced the game, launched the closed beta, and ran a live showmatch.

Amazon Conventions Custom Content

Amazon: Champions of Fire

Estars produced Champions of Fire for Amazon — a broadcast competition where some of gaming’s biggest names went head-to-head on Amazon Fire tablets