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COMPETENCY

Original Content & Formats

Estars creates original shows, documentaries, and formats — written, shot, and produced to carry a game or brand beyond a single event. We own the format from concept through delivery: development, production, post, and distribution.

Our originals include a player documentary for one of mobile gaming’s biggest titles, announcement films for major publishers, and branded series built with creators and athletes.

What we deliver

Format development and show bibles
Documentary and episodic production
Announcement and launch films
Branded series with creators and athletes

What is an original format in gaming content?

A repeatable show or series concept owned by the brand or studio — with its own structure, talent, and look — rather than a one-off video. Estars develops and produces these for games and brands.

Do you produce documentaries?

Yes. Estars produced The MobaZane Story, a documentary on one of Mobile Legends: Bang Bang’s leading players, for Moonton.

Leagues & Tournaments Razer Super Evil Megacorp

Vainglory Premier League

Estars produced the Vainglory Premier League end to end across the season, including the Preseason Invitational, Summer Open, Fantasy All-Stars, and VPL World Invitational finals at OGN Super Arena in Manhattan Beach.

Abby Dahlkemper Brand Integrations Custom Content

Massage Envy × Abby Dahlkemper

Estars produced Massage Envy × Abby Dahlkemper athlete endorsement content, featuring the USWNT defender and Women’s World Cup champion across branded content developed for Massage Envy’s channels.

Creator IP Custom Content JoeWo

UFC Performance Institute Athlete-Test Series

Estars produced the UFC Performance Institute Athlete Test series, a head-to-head creator competition shot on location at the UFC Performance Institute, putting gaming creators through real athletic testing.

com2uS Leagues & Tournaments Summoners War

Summoners War World Arena Championship

Estars — then operating as ESP Gaming — produced the inaugural Summoners War World Arena Championship for com2uS, the game’s first global finals, staged on the Microsoft Theater stage in Los Angeles.

Conventions Custom Content UnitedMasters

UnitedMasters SelectCon

Estars produced both editions of UnitedMasters SelectCon, the two-day virtual music conference from UnitedMasters featuring live-streamed fireside chats, panels, workshops, and performances.

Custom Content Rainbow Six Ubisoft

Rainbow 6 NAL Announcement Video

Estars wrote, shot, and produced the Rainbow Six NAL announcement video for Ubisoft’s Rainbow Six Siege North American League.

Brand Integrations Creator IP Custom Content

Tribe Gaming × San Antonio Spurs

Estars produced the “Tribe Gaming Presents Spurs” reveal marking Spurs Sports & Entertainment joining Tribe Gaming’s investor group in — a single creator-native piece built to land with an NBA audience and mobile gaming’s at once.

Brand Integrations Creator IP Custom Content

Tribe Gaming × Ford

Estars produced Ford’s branded content partnership with Tribe Gaming, creating an episodic series that carried the deal — following Tribe’s creators into their largest geographic communities with Ford vehicles woven into the story rather than pasted on top.

Amazon Appstore Custom Content Epic Seven

Orbis Caster Clash

Estars created and produced Orbis Caster Clash for Smilegate and Amazon — a live, reality-TV, audience-voted talent competition that turned the search for Epic Seven’s English broadcast casters into the broadcast itself.

Custom Content Mobile Legends Moonton

The MobaZane Story (MLBB Documentary)

Estars produced The MobaZane Story, a long-form MobaZane documentary profiling Michael “MobaZane” Cosgun, North America’s premier Mobile Legends jungler and a two-time M-series world-championship representative for the region.