UFC Performance Institute Athlete-Test Series

Estars produced the UFC Performance Institute Athlete Test series, a head-to-head creator competition shot on location at the UFC Performance Institute, putting gaming creators through real athletic testing — dead hangs, medicine-ball throws, reaction tests, 40-yard dashes, and strength and kick tests — before matching them against each other in head-to-head bouts. Estars turned each matchup into a shareable head-to-head video designed to carry the creator’s brand while borrowing the credibility of a professional athlete testing facility.