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COMPETENCY

Original Content & Formats

Estars creates original shows, documentaries, and formats — written, shot, and produced to carry a game or brand beyond a single event. We own the format from concept through delivery: development, production, post, and distribution.

Our originals include a player documentary for one of mobile gaming’s biggest titles, announcement films for major publishers, and branded series built with creators and athletes.

What we deliver

Format development and show bibles
Documentary and episodic production
Announcement and launch films
Branded series with creators and athletes

What is an original format in gaming content?

A repeatable show or series concept owned by the brand or studio — with its own structure, talent, and look — rather than a one-off video. Estars develops and produces these for games and brands.

Do you produce documentaries?

Yes. Estars produced The MobaZane Story, a documentary on one of Mobile Legends: Bang Bang’s leading players, for Moonton.

Leagues & Tournaments Mobile Legends Moonton

Mobile Legends: Bang Bang

Estars ran the North America Challenger Tournament (NACT) — North America’s official qualifying path to the Mobile Legends World Championship — across multiple seasons.

Bandai-Namco Creator IP Game Launch Campaigns

Gundam Evolution

Estars ran the launch influencer campaign for Gundam Evolution — Bandai Namco’s first-ever free-to-play, 6v6 hero shooter, built on the Gundam franchise.

Baka Bros Creator IP Custom Content

Baka Bros WonderLAN

Estars produced Call of Duty: Warzone’s first-ever LAN — Baka Bros WonderLAN, the creator-owned tournament that brought a battle-royale off the internet and onto a live broadcast stage at PokerGO Studio in Las Vegas.

Amazon Conventions Custom Content

Amazon: Champions of Fire

Estars produced Champions of Fire for Amazon — a broadcast competition where some of gaming’s biggest names went head-to-head on Amazon Fire tablets