Knockout City Launch Tournament

Estars produced and broadcast the Knockout City Community Tournament — the competitive centerpiece of EA’s launch “Block Party” for their brand-new, dodgeball-inspired team title — live from PokerGO Studio in Las Vegas. Estars built a show that made a novel format legible to first-time viewers and ran large open brackets of 64 teams each across North America and Europe, competing for a $10,000 NA / $5,000 EU prize pool, delivered with multicam, observers, graphics, and casting to a AAA-launch standard.