Estars produced custom on-air Papa Johns brand integration across its social media channels and live esports broadcasts, including the World Showdown of Esports (WSOE) slate. Papa John’s-integrated videos generated over 100 million views on TikTok. In our long-form content, rather than standard ad breaks, we worked Papa Johns into host bits, on-air activations and sponsor segments so a national QSR brand read as part of the show, not a break in it — delivered to national-brand standards across multiple WSOE editions.
